Behavioral Economics

Nudge argues that the way choices are structured and defaulted quietly shapes our behavior far more than information or incentives, and that small design tweaks can steer better decisions without taking away freedom.

Thinking, Fast and Slow argues that our minds run on two systems: a fast, intuitive, error‑prone one and a slow, deliberate, effortful one, and most cognitive mistakes come from trusting the fast system too much.